Digital Marketing is one of several Aspects of Marketing discussed in the SMStudy Guide series. Other Aspects discussed in this series include Marketing Research (MR), Corporate Sales (CS), Branding and Advertising (BA), and Retail Marketing (RM). The strategies for each of the Aspects of Marketing are derived from the outputs of the Marketing Strategy (MS), which are described in the SMStudy Guide series on Marketing Strategy.
The processes associated with establishing a Digital Marketing Strategy include gaining an understanding of the specific targets that this Aspect of Marketing must achieve in order to contribute to the successful attainment of marketing objectives; recognizing the various channels and options that digital media offers; building or acquiring the needed expertise and establishing a strong digital presence; and optimizing each of these channels to ensure maximum reach, build good customer relationships, and establish and protect a strong reputation in the chosen markets.
Overview of processes of Digital Marketing
- Digital Marketing(DM) Channels
- Plan and Develop DM Channels
- Optimize Website
- Optimize Mobile Channel
- Optimize Social Media
- Other important elements of DM channels
Acknowledgement: The content is borrowed from www.SMstudy.com (original blog url: http://smstudy.com/whySMstudy/Digital-Marketing)
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